Session 7: Managing Your Techs to Stay

Keeping your techs onboard is critical to your company today especially as the demand for skilled technicians continues to increase. Understanding why techs leave as well as strategies you can employ to increase retention is critical moving forward. As important as the culture of your business is, there are still fundamental management initiatives you can adopt to reduce turn over.

Colleen Keyworth

Director of Sales and Marketing, Online-Access, Inc.

Colleen Keyworth is the Director of Sales and Marketing for Online-Access, an HVAC web marketing company located in Michigan. Growing up and working in her family’s HVAC and plumbing business, she has a clear understanding of contracting as well as the realities that contractors face in owning and operating a profitable business. Colleen has been recognized in the ACHR News 2019 ‘Top 40 under 40’ in the HVACR Industry and was also awarded Service Nation's "Woman of the Year '' award in 2020. She was a former President of Women in HVACR. Colleen also serves on the board of the Southeast Michigan Air Conditioning Contractors Association and is the current President of International Network for Women in Cooling (INWIC).