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Classroom
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This two-day seminar will empower your company to become your service area's ductless mini-split heat pump authority. This program is tailored for the HVAC Residential Contractor and designed to help you reach the next level.
Who Should Attend?
Owners and General Managers (decision-makers who can make an impact on growing ductless heat pump business), not intended for field techs.
Who Should Attend?
Owners and General Managers (decision-makers who can make an impact on growing ductless heat pump business), not intended for field techs.
seminar Content
Day 1
Module 1: Marketing, Advertising, and Lead Generation
DAY 2
Module 5: Job Setup, Scheduling, and Labor Management
How to find and hire HVAC installers
Module 1: Marketing, Advertising, and Lead Generation
- This module covers marketing basics, the many media outlets for marketing, ideas for advertising, and lead-generation techniques.
- This module provides techniques for increasing sales, including call handling, sales presentations, sales management, and customer satisfaction. It describes the sales cycle in detail, from the initial contact to completing the installation and asking the satisfied customer for a referral.
- This module explores the relationship between profit, labor, and overhead. It describes several key indicators that help measure the productivity of your business.
- This module shows you how to set up an efficient warehouse and manage inventory to help you achieve quality installations, on-time delivery, and increased profits. It also describes how to get your fleet in order and maintain optimum stocking levels on your vehicles.
DAY 2
Module 5: Job Setup, Scheduling, and Labor Management
- This module describes best practices for job setup, scheduling, and labor management to help you maintain a smooth, profitable installation process.
- This module describes how to develop your installation manual to guide job-site management and how to conduct a post-completion evaluation of each job.
- This module covers the most important aspects of new construction, including market segments, sales, estimating, system design, and labor management.
How to find and hire HVAC installers
- This module will review what Harvard Business School studies are saying today about the HVAC world and how to look for new talent.
- This module will show how a value system underpins everything and why companies need one today.
- Solid preparation is the key to the flawless execution of the ductless mini-split installation. I’ll show you how it needs to be done to wow the homeowner.
- This is where a job can go sideways in a hurry without the proper training.
- A step-by-step guide to everything that needs to be done inside the home, including soft skills.
- A step-by-step guide to everything that needs to be done outside the home.
- Don’t fumble this key privileged moment with your customer. See how we’ve scripted this down to the last detail.
Schedule
8:00 am – 10:00 am: Content
10:00 am – 10:15 am: Break
10:15 am – 12:00 pm: Content
12:00 pm – 12:45 pm: Lunch
12:45 pm – 2:45 pm: Content
2:45 pm – 3:00 pm: Break
3:00 pm – 4:30 pm: Content
10:00 am – 10:15 am: Break
10:15 am – 12:00 pm: Content
12:00 pm – 12:45 pm: Lunch
12:45 pm – 2:45 pm: Content
2:45 pm – 3:00 pm: Break
3:00 pm – 4:30 pm: Content
REGISTRATION FEES
MIKE CAPPUCCIO, DOMINATE DUCTLESS
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Mike Cappuccio is a popular speaker at conferences, dealer meetings, and industry expos, where he talks about the business opportunity contractors have when they employ a systematized ductless mini-split heat pump sales, marketing, and installation strategy.
For more than 30 years, Mike owned and operated N.E.T.R., Inc. In 2002, he began selling ductless. mini-split systems. He has since grown sales from $20K annually to more than 12 million in ductless sales annually. Mike has since sold N.E.T.R., Inc. And is giving 100% of his time to training contractors around the country to be the leaders in this segment of their business. |