Tuesday, February 25, 2020
8:00 am - 3:00 pm
Boxboro Regency Hotel | Boxboro, MA
ACA/NE's HVAC/R Technical and Management Conference included workshops for technicians, owners, office and sales staff and gave vendors the opportunity to promote their products and services and network with HVAC industry leaders.
Technician Training Sessions Included ✔ Integrated Controls for Central and Mini-Split Heat Pumps ✔ Practical Application of R-22 Replacements ✔ Residential System Design |
Management Sessions Included ✔ Leverage and Scale High-Performance Growth ✔ 7 Steps to HVAC Marketing Success ✔ You Don't Sell HVAC, You Manufacture Comfort! |
Contractor Fees |
Agenda |
Price includes breakfast and lunch for each attendee.
Vendor Fees
Additional sponsor attendees can register for $75 per person.
*Price includes breakfast and lunch for two people.
Registration |
*Complete abstracts for each session are listed below.
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Special Thanks to Current Sponsors
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Program at a Glance
9:00 am - 10:30 am | Management Seminar
Leverage and Scale High-Performance Growth
Presented by: Joe Crisara | ContractorSelling.com
America's Service Coach, Joe Crisara of www.ServiceMVP.com, will show you examples from the highest performing HVAC service and replacement companies in the United States. In this exciting 90-minute session, Joe will cover "small-bigs" -- small strategies that create bit results in sales -- along with office and work processes to leverage high-performance and profit.
Joe will outline the vision, strategy, training, coaching and accountability you will need to make 2020 your best year yet!
Leverage and Scale High-Performance Growth
Presented by: Joe Crisara | ContractorSelling.com
America's Service Coach, Joe Crisara of www.ServiceMVP.com, will show you examples from the highest performing HVAC service and replacement companies in the United States. In this exciting 90-minute session, Joe will cover "small-bigs" -- small strategies that create bit results in sales -- along with office and work processes to leverage high-performance and profit.
Joe will outline the vision, strategy, training, coaching and accountability you will need to make 2020 your best year yet!
9:00 am - 10:30 am | Technician Training Seminar
Integrated Controls for Central and Mini-Split Heat Pumps
Presented by: Charles McCracken | CLEAResult
The development of Integrated Controls (IC) for central and mini-split heat pumps has created an opportunity for consumers and contractors. The IC developments from Original Equipment Manufacturers (OEM) has created a vast array of wired and wireless options. These options allow the use of Heat Pumps as first stage heat for a variety of central heating systems.
This presentation will discuss the options and control strategies currently listed on the MassSave and Rhode Island Electric Heating and Cooling Programs Integrated Controls Qualified Products List (ICQPL).
Integrated Controls for Central and Mini-Split Heat Pumps
Presented by: Charles McCracken | CLEAResult
The development of Integrated Controls (IC) for central and mini-split heat pumps has created an opportunity for consumers and contractors. The IC developments from Original Equipment Manufacturers (OEM) has created a vast array of wired and wireless options. These options allow the use of Heat Pumps as first stage heat for a variety of central heating systems.
This presentation will discuss the options and control strategies currently listed on the MassSave and Rhode Island Electric Heating and Cooling Programs Integrated Controls Qualified Products List (ICQPL).
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11:00 am - 12:30 pm | Management Seminar
7 Steps to HVAC Marketing Success - Tune-Up Your Marketing
Presented by: Elaina Burdick | EB&L Marketing
Let's face it, HVAC is not exactly a "sexy" industry (meaning: consumers aren't interested in us until they're uncomfortable) so we need to be especially strategic about how we market ourselves. Contractors are bombarded by marketing suppliers, internet vendors, distributor programs and media reps throughout the year. Often, busy contractors practice "reactive marketing", instead of developing a plan, calendar and annual budget.
Here are a few symptoms of reactive marketing:
If these sound familiar to you, it's time for a marketing tune-up! Learn how a solid recognizable brand is the difference between boldly standing out in a sea of other HVAC Providers and being just another name on the list. Then discuss how to apply it to your company marketing and build your customer base by marketing to existing and new customers, through all mediums.
7 Steps to HVAC Marketing Success - Tune-Up Your Marketing
Presented by: Elaina Burdick | EB&L Marketing
Let's face it, HVAC is not exactly a "sexy" industry (meaning: consumers aren't interested in us until they're uncomfortable) so we need to be especially strategic about how we market ourselves. Contractors are bombarded by marketing suppliers, internet vendors, distributor programs and media reps throughout the year. Often, busy contractors practice "reactive marketing", instead of developing a plan, calendar and annual budget.
Here are a few symptoms of reactive marketing:
- Not getting enough quality leads and referrals;
- Unsure of the best way to spend your marketing budget;
- Running ads or billboards because your competitor does;
- Always rushing to use up co-op funds at year-end;
- Uncertain how well your marketing efforts are performing; and/or
- Operating without an annual marketing plan
If these sound familiar to you, it's time for a marketing tune-up! Learn how a solid recognizable brand is the difference between boldly standing out in a sea of other HVAC Providers and being just another name on the list. Then discuss how to apply it to your company marketing and build your customer base by marketing to existing and new customers, through all mediums.
11:00 am - 12:30 pm | Technician Training Seminar
Practical Application of R-22 Replacements
Presented by: Jamey Hale | The Chemours Company, Inc.
A two-hour NATE Training Course to discuss:
Practical Application of R-22 Replacements
Presented by: Jamey Hale | The Chemours Company, Inc.
A two-hour NATE Training Course to discuss:
- New EPA Laws
- R-22 Replacements
- HC Refrigerants
- Touches on HFO Refrigerants and covers the new R-410a Replacement (coming in 2024)
1:30 pm - 3:00 pm | Management Seminar
You Don't Sell HVAC, You Manufacture Comfort!
Presented by: John LaPlant | Service Roundtable
Companies don't make money and customers don't receive comfort when marketing and sales strategies are based on low prices. What limits a company's ability to increase sales and profits is labor capacity; so why should a company burn the most precious resource it has -- it's labor -- on jobs that don't return a good profit? What limits a customer's comfort is the quality of installation.
This seminar will discuss how to create a company strategy based on selling itself -- it's uniqueness, its quality, its culture, its products, its services and its people.
You Don't Sell HVAC, You Manufacture Comfort!
Presented by: John LaPlant | Service Roundtable
Companies don't make money and customers don't receive comfort when marketing and sales strategies are based on low prices. What limits a company's ability to increase sales and profits is labor capacity; so why should a company burn the most precious resource it has -- it's labor -- on jobs that don't return a good profit? What limits a customer's comfort is the quality of installation.
This seminar will discuss how to create a company strategy based on selling itself -- it's uniqueness, its quality, its culture, its products, its services and its people.
1:30 pm - 3:00 pm | Technician Training Seminar
Residential System Design Overview
Presented by: Chris Morin | Mitsubishi Electric Cooling and Heating
ACCA Residential Design Procedures are not only required by code, but offer the industry time-tested, peer reviewed procedures for sizing, selecting and designing comfort equipment.
During this presentation, you will:
Due to time limitations, only an Overview of the Principles will be covered. This is not a Manual J Software, Manual S Selection/Report or Manual D Duct Sizing/Layout Class. Although all the principles can be applied to the above.
Residential System Design Overview
Presented by: Chris Morin | Mitsubishi Electric Cooling and Heating
ACCA Residential Design Procedures are not only required by code, but offer the industry time-tested, peer reviewed procedures for sizing, selecting and designing comfort equipment.
During this presentation, you will:
- Learn what information is needed to complete an ACCA Manual J, Residential Load Calculation Site Survey;
- Learn the sizing limitations put forth by ACCA Manual S for traditional residential equipment; and
- Learn how to apply the principles of ACCA Manual D, Residential Duct Design
Due to time limitations, only an Overview of the Principles will be covered. This is not a Manual J Software, Manual S Selection/Report or Manual D Duct Sizing/Layout Class. Although all the principles can be applied to the above.
